Brand Development
Strategic branding that builds identity, creates clarity, and connects with the right audience.
Creative Production & Digital Strategy
You bring the idea. We bring the strategy and production experience to make it real, whether it’s a website, pitch deck, podcast, television show, film, radio project, or live event.
See What We Create
Creative Production for Brands, Talent & Entertainment
What We Do
From brands to broadcasts, we bring ideas to life through strategy, storytelling, and seamless execution.
Strategic branding that builds identity, creates clarity, and connects with the right audience.
Modern, responsive websites and digital experiences that elevate your brand and expand your reach.
End-to-end podcast production that brings your voice, story, and message to the world.
Concept development, pitching, and production support for film, TV, and digital content.
Producing impactful live events that engage audiences and leave a lasting impression.
Powerful pitch decks and presentations that tell your story and open doors.
Mad Connected
Selected Work






Founder & Entertainment Strategist
For more than two decades, Madeline Smith has worked across entertainment, media, and live experiences as a publicist, manager, producer, writer, and digital strategist—helping talent, executives, and creative teams turn ideas into opportunities and opportunities into lasting momentum.
Her career has been built where relationships and execution meet. From contributing to long-range career strategy and managing bookings for comedian and actor Rodney Perry to guiding publicity for music and acting talent, coordinating media appearances, shaping press materials, and supporting productions, Madeline is trusted to see both the big picture and the details that protect it.
Through Mad Connected, she brings that experience into one high-touch partnership. Clients come to her when the vision is ambitious, the room is moving quickly, and they need an ally with sound judgment, cultural fluency, and the relationships to move the work forward.
Connection. Strategy. Execution.
Whether the assignment calls for creative development, brand positioning, publicity, production leadership, digital strategy, or trusted project stewardship, Madeline connects the right people, sharpens the message, and creates the structure required to deliver with purpose.
20+
Years Experience
100+
Projects Produced
Management •
Publicity • Production
Entertainment Leadership
Select Clients & Collaborators
…and many more.
A Strategic Partner At Every Stage
For talent, brands, executives, and creative teams who need more than a vendor,
Mad Connected brings strategy, relationships, and senior-level execution to the table.
01
Shape the vision, assemble the right collaborators, and lead the details from concept through delivery—without losing the creative thread.
02
Clarify what makes the work valuable, position it for the right audience, and build the materials and momentum that open doors.
03
Provide trusted, high-touch oversight across people, priorities, and opportunities so the work moves forward with confidence and intention.
Mad Connected
Start The Right Conversation
If you’re building, launching, producing, or repositioning something that matters, tell me where you want it to go. Together, we’ll identify the strategy, relationships, and execution needed to move it forward.