Creative Production & Digital Strategy

Ideas.
Every Moment.
Every Word.

Producer-led branding, websites, pitch decks, podcasts, TV, film, radio, and live experiences for creators, talent, and entrepreneurs.

We connect ideas to impact.

View Projects
Behind the scenes of Mad Connected productions — producer chair, studio microphone, live audiences, pitch decks, and an On Air sign

Creative Production for Brands, Talent & Entertainment

From Concept to Connection.

What We Do

Full-Service Creative Production
& Digital Strategy

From brands to broadcasts, we bring ideas to life through strategy, storytelling, and seamless execution.

Brand Development

Strategic branding that builds identity, creates clarity, and connects with the right audience.

Websites & Digital Presence

Modern, responsive websites and digital experiences that elevate your brand and expand your reach.

Podcast Production

End-to-end podcast production that brings your voice, story, and message to the world.

TV & Film Development

Concept development, pitching, and production support for film, TV, and digital content.

Live Events & Experiences

Producing impactful live events that engage audiences and leave a lasting impression.

Pitch Decks & Creative Packaging

Powerful pitch decks and presentations that tell your story and open doors.

Mad Connected

Ideas Mean Nothing.
Until They’re Produced.

Selected Work

The Work Behind
The Vision.

The Drink Tank logo

J. Anthony Brown Presents: Drink Tank

TV Development

R&B singer Case

Case

Brand Development • Digital Strategy • PR Services

Comedian Rodney Perry

Rodney Perry

Brand Development • Digital Strategy • Website Development

LA Styles presents Battle of the Boutiques — a reality TV show

Battle of the Boutiques

Reality Television • Live Event Production

R&B singer Donell Jones

Donell Jones

Website Development

The Kickback Podcast logo

The Kickback Podcast

Podcast Production

Twenty Years.
Thousands Of Details.
One Purpose.

Madeline Smith, founder of Mad Connected, seated in a black leather chair

About

Hi, I’m Madeline.

For more than two decades, I’ve worked behind the scenes helping talent, brands, and entertainment properties bring ideas to life.

From websites and digital strategy to podcasts, television, live events, and creative development, my work has always centered around one thing:

Connection.

Today, through Mad Connected, I help creators, entrepreneurs, and entertainment professionals present their ideas with clarity, intention, and impact.

20+

Years Experience

100+

Projects Produced

Entertainment •
Digital • Live Events

Creative Production Expertise

Relationships
Built Everything.

Select Clients & Collaborators

Some Of The People
I’ve Worked With.

  • Alternate Legal Services
  • Blaque
  • Case
  • Charlie Baltimore
  • Coach Stephanie Alva
  • David A. Arnold
  • Demetria McKinney
  • Donell Jones
  • Elle Varner
  • Fredro Starr
  • GMB, Inc.
  • J. Anthony Brown
  • Jason C. Louder
  • K. Michelle
  • Karon Joseph Riley
  • LA Styles
  • Michael “Blue” Williams
  • Nipsey Hussle
  • Octavia Bostick
  • P. Frank Williams
  • Rodney Perry
  • Silk
  • Syleena Johnson
  • Teddy Riley
  • Troy Oliver
  • Vanity Rose
  • Yung Pooda
  • Yung Fly ENT.

…and many more.

Collage of Mad Connected clients and collaborators surrounding the Mad Connected logo

How We Can Work Together

Let’s Create With Purpose.

Every project is different. Every relationship is personal.
Here are a few ways we can collaborate.

01

Creative
Production

Television • Podcasts
Live Events • Development

From original concepts to full-scale production, we bring stories to life across every platform.

02

Digital
Strategy

Websites • Brand Direction
Creative Packaging

We build digital experiences and brands that connect, communicate, and convert.

03

Project
Support

Sponsorship Materials • Presentations
Production Coordination

Behind the scenes or front and center, we provide the support that keeps everything running seamlessly.

Mad Connected

Execution
Is Art.

Let’s Connect

Let’s Build Something
Worth Remembering.

Whether you’re developing a brand, producing a project,
or bringing an idea to life, I’d love to hear what you’re working on.


Let’s Build